H&M has launched Fashion Against Aids to spread awareness about HIV. Well-known artists such as Rihanna, Chicks on Speed, Good Charlotte, Henrik Vibskov, Jade Jagger, Justice, Katharine Hamnett, My Chemical Romance, Rufus Wainwright, Scissor Sisters, The Cardigans, Tiga, Timbaland and Ziggy Marley have each designed a 100% organic cotton T-shirts, tank tops or hooded sweater. Judging by the sold out racks of clothing the first days of the launch (at least here in Barcelona), the campaign is a great success.
“Supporting YouthAIDS through the Fashion Against AIDS campaign was a great way to encourage my fans to join me in the fight against HIV/AIDS. I love that H&M is providing a fashionable and easy way for young people all over the world to get involved in this worthy cause,” Rihanna said in a statement on Thursday.
The collection includes T-shirts, tank tops and hooded sweaters. All garments feature a print and the neckline label carries the name of the print designer.
The designs come in varying styles displaying both loud,bold statements to more subtle messages to suit all fashion tastes. Each piece is made from 100 per cent certified organic cotton and carries a special hang tag that reads: “This might be the most important piece of clothing you’ve ever had your hands on.”
1 comment:
Cool! Thanks for sharing this!
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